ONGOING DEVELOPMENTS

We welcome partners to innovate with us and accelerate our developments

Fitting Room

AUGMENTED REALITY

DIGITAL FITTING
For digital lingerie shopping an attractive digital environment in augmented reality emulates the lingerie styling concept and gives consumers the opportunity to virtually experience the fitting process.

Fitting Room

MEASUREMENT APP

SMARTPHONE BECOMES FITTING ROOM
We've created a bra-sizing app that predicts bra size based on a simple visual input with a smartphone. The app calculates and provides size advice.

Fitting Room

INNOVATIVE 3D MIRROR

GET YOUR PRECISION FIT IN SECONDS
We've redefined how you shop for lingerie. So that you can enjoy your time exploring luxurious laces, 
beautiful shades of colors, iconic and trendsetting styles. 
Our patented 3D mirror scans your body in seconds, with a simple 360° turn in a fitting room. The technology scans over 140 body measurements instantly to determine your body type and calculate your true bra size (yes, we mean no more measuring tape).

Product

3D BRA & BODY MODEL

DIGITAL BODYSHAPE
We investigated the effect of a bra on a woman's body through scientific modelling and 3D scanning technology. The result is a digital breast-model allowing perfect fitting, based on a woman's personal body shape, through various on- and off-line fitting environments and applications.

Product

PERSONALIZED BRA CUP INSERT

A TRUE STORY OF ONE OF OUR CUSTOMERS
“Until I learned about the custom made insert, I was living with the fact that I usually had to wear foam cups that obscured the difference in breast volume as well as possible. It's only since I started using the insert that I realized that I did not need to worry about wearing tight sweaters. That was a real boost for my self-confidence. I'd never dreamed that there would be a simple solution like this.”

Product

CONSISTENCY IN BRA SIZING

FIT AND COMFORT
We defined an objective bra sizing logic based on bra cup volume. This logic is used during the collection design to obtain a high level of size consistency, thus supporting our expansion in e-commerce.

Design process

3D PRODUCT DESIGN

DIGITAL TWIN
We are developing the use of a 3D digital twin of bra designs to support a fast and comprehensive end2end digital design data flow.

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